The Origin of Cashmere
Legend has it that Napoleon brought a gift from Asia to his beloved wife Josephine, a cashmere shawl, during his Eastern campaign, and Josephine was so taken with it that European aristocrats followed suit and cashmere became a favourite among Europe's rich and famous. Cashmere is also known internationally as Cashmere, as the Kashmir region of Asia was historically a distribution point for cashmere to Europe.
Cashmere, or pure cashmere, is a rare and specialised animal fibre, the finest of textile materials. In the cold, biting winter, the goat has two layers of wool to protect it from the cold: the first is the thicker, longer needle hair that covers the outside, and the second is a thin layer of fine fleece that grows from the outer skin at the root of the goat's coarse wool. The fleece grows when the goat is cold in winter to protect it from the wind and cold, and is shed in spring when it warms up and adapts naturally to the climate. Cashmere is much finer than wool and the outer scales are finer and smoother than wool, so it is lighter, softer and more resilient than any other fibre and is very comfortable when worn close to the body.
Those who have worn and used cashmere know that its rarity, prestige and uniqueness are addictive and indulgent, transforming the wearing of cashmere from an ancient tradition of keeping warm and protected from the cold to a unique attitude to life that is back to nature and true to oneself. Indulge in this treasure from paradise and stand out from the crowd.
Cashmere & Silk is the rarest of cashmere, so light and warm that it pushes the limits of touch and can be easily distinguished with your fingertips, even with your eyes closed. The length and fineness of each cashmere fibre has been carefully selected to ensure that the precious fibres are 100% soft and supple when they finally reach the skin. Giving cashmere a youthful and fashionable soul, it is set to create a trend for quality living in all cashmere.
Cashmere is like a pure dress from the sky, indulging in its rarity, exclusivity and uniqueness, transforming the wearing of cashmere from an ancient tradition of keeping warm and protected from the cold to a unique attitude to life that is back to nature and true to oneself, making you stand out from the crowd.
So it's not about following a trend, it's about the quality of cashmere, and finally it becomes an attitude to life.